Head of Digital Campaigning – Alif Ailaan

Job Detail
Head of Digital Campaigning
Alif Ailaan is a campaign that seeks to make education a central part of the national conversation in Pakistan and get all our children in school and learning well. Media communications, including digital media, is a central to Alif Ailaan’s work and plays a pivotal role in ensuring that the campaign’s messages are delivered effectively to its target audiences.
We are seeking applications for the position of Head of Digital Campaigning at Alif Ailaan. The Head of Digital Campaigning (HDC) will be required to conduct and optimise Alif Ailaan’s digital internal and external communications, based on an excellent understanding of market developments and user habits for digital media in Pakistan. The HDC will ensure that Alif Ailaan has the best possible engagement with its target audiences among parents, politicians and providers, using all its digital assets (spanning all social, online and mobile media) to best effect. In doing so he/she will be conversant with best practice in how other campaigns and organisations use digital media and will apply that understanding for the benefit of Alif Ailaan. The HDC reports to the Campaign Director.

Apply Instructions for this Job
Candidates for this role should ideally have three years of experience in managing multiple digital media assets with a minimum of bachelors or equivalent degree. The candidate will have the ability to understand the Alif Ailaan campaign and apply strategic options that will enable campaign effects. He/ She will have demonstrable expertise and insight in effective use of multiple digital media applications under a cohesive strategy. Applicants should submit a short resume and covering letter detailing their suitability for the role to info@alifailaan.pk by June 06, 2016.
For details please visit www.alifailaan.pk/HDC

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